Rahul Rumalla,
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Rahul Rumalla 1 year ago

It is in the very DNA of music and art to adapt disruptive technologies from printing press to iPods and streaming services.

While the way the music has been consumed and produced has drastically change, the biggest paradigm shift I see is in the commerce of music. Music used to sold as a product and it is now rapidly changing to be accessed as a service. It is now an "access commodity" and that paves the way for more changes in the commerce of music and the supply chain.

Either way, music is consumed now more than ever and that's very good news.

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